DIGITAL BUSINESS UNIT
 | The weight of digitalisation in the national economy, its importance to competitiveness and its positive impact on the functioning of governments and the living standards of citizens is beyond dispute nowadays. The topic has been the subject of several studies, technical calculations of international organisations (e.g. ITU1), the European Union and also in Hungary in the past decade2. The Digital Business Unit of Századvég carries out, at the order of its clients, expert and consultation tasks in the fields of business development, all segments of the digital ecosystem (digital infrastructure, digital economy, digital competences, digital state), and the media market. |
In this context, the recent years saw us
- studying available (direct and indirect) EU and Hungarian funds for the development of specific elements of the digital ecosystem,
- studying, in a primary research project, the internet use habits and attitudes of the general population (with special regard to the impacts of the COVID-19 pandemic), and awareness, and potential fears, of new-generation mobile services (5G) in the general population,
- studying the attitudes and habits of priority and economically significant industries regarding innovative technologies,
- studying, in a primary research project, the habits of the general population regarding digital administration (with special regard to the impacts of the COVID-19 pandemic),
- studying and analysing, in a primary research project, the habits of microenterprises regarding digital administration (with special regard to the impacts of the COVID-19 pandemic),
- providing proposals concerning the methodology of measuring the weight and significance of the digital economy more precisely,
- developing a methodology to measure the level of digitalisation in various sectors of the national economy.
Our services
- preparation of sectoral strategies and policy analyses,
- preparation of policy and development concepts and workshop studies,
- preparing company digitalisation strategies, concepts, expert support in their implementation,
- preparing feasibility studies for digitalisation development projects,
- preparing analyses in combination with primary research projects on the attitudes and usage habits of the general population and businesses in terms of digital technologies,
- preparing sectoral digitalisation strategies,
- carrying out studies focusing on technology (e.g. smart city, digital education, eHealth, smart metering, sharing economy, Industry 4.0 technological solutions, etc.),
- providing quality assurance and expert support in digitalisation projects,
- carrying out project management tasks ranging from identifying applicable funds for implementing project ideas and applying to physical and financial project finalisation,
- preparing, commenting on regular and ad-hoc (digitalisation) monitoring materials, ad-hoc consultations, presentations, brief summaries, expert materials, preparatory materials.
In our work, we always apply the strictest professional standards of methodology, customising our services to the client’s needs to fully comply with the specific needs and requirements of our clients.
Business Unit head: Gábor Kelemen
Contact details: kelemen.gabor@szazadveg.hu
References
Project title | Keywords | Client | Date |
Study to support decisions regarding strategic issues with the functioning of the broadcasting market as well as potential anomalies | broadcasting, Hungarian and international market research, technology use, market regulation | Ministry for Innovation and Technology | 2021 |
Research and analysis on the use of certain online financial and public administration services by sole traders and micro enterprises and changes of user habits and attitudes among them | microenterprises, DESI index, client satisfaction, digital competences | Ministry of Finance | 2021 |
Research and analysis on the current digitalisation level of Hungarian microenterprises and their habits and attitudes regarding the use of digital technologies | DESI survey, technological development, digital transformation, IT security, equipment use | Ministry for Innovation and Technology | 2021 |
Future industries: consultation and methodological conceptualisation for the preparation of government economic strategy documents | technological matrix, 5G, IoT, Industry 4.0, MI, HPC, cyber security, Big Data, AR/VR, automation, biotechnology, innovative materials, future industries, industry development | Ministry for Innovation and Technology | 2020 |
Identification of EU core and cohesion funds available for digital ecosystem development, structured presentation of their terms of use | funding map, digital ecosystem, EU funds, infrastructural development | Ministry for Innovation and Technology | 2020 |
Analysis and survey of internet use among the general population | internet use in the population, digital competences, attitude survey, 5G, impacts of COVID-19 | Ministry for Innovation and Technology | 2020 |
Fortnightly monitoring reports and ad hoc reports | telecommunications, mobile network, ICT market, 5G,COVID-19, monitoring | Telenor | 2020 |
“Encouraging and supporting cooperation between education institutions and ICT enterprises” project Elaboration, testing and application of a methodology to measure the level of digitalisation in various sectors | methodology elaboration, Footprint research, internal digitalisation (technology use, equipment availability, knowledge competence level, lack of IT professionals) | Governmental Agency for IT Development / Hungarian Association of Information Technology Companies | 2020 |
Assessment of RDI programmes | Hungarian RDI sector, innovation management, aid schemes | Ministry for Innovation and Technology | 2020 |
Survey and analysis of the changes in user habits and attitudes in the general population regarding the use of certain digital services of the business sector and public administration | e-government, e-administration, attitude survey, impacts of COVID-19 | Ministry of Finance | |
The role of global digital companies in the Hungarian digital ecosystem | platform providers, streaming providers, cloud service, media law, geoblocking | Ministry for Innovation and Technology | 2020 |
Copyright issues and new models of Hungarian digital content development | digital content consumption, digitalisation, copyright, royalties | Hungarian Intellectual Property Office (HIPO) | 2019 |
Presentation of Artificial Intelligence and a study on its potential use | automation, data analysis, deep learning, robotics, smart solutions | Ministry for Innovation and Technology (former Ministry of National Development) | 2018 |
Building the basis for the Digital Tourism Development Strategy | technological trends, digital tourism, integrated digital ecosystem, digital economy, market research | Ministry for Innovation and Technology (former Ministry of National Development) | 2018 |
Industry 4.0 Strategy | Big Data, automation, RFID, cloud, IoT connectedness, 3D printing, AR/VR, industry development | Ministry for Innovation and Technology (former Ministry of National Development) | 2017 |
Study of the digitalisation among industrial SMEs in Hungary, identification of the characteristics of territorial and industry segments, analysis of development potentials of industrial digitalisation with a view to dynamise the entire value chain | SME sector, ICT developments, development needs, international benchmarking | Ministry for Innovation and Technology (former Ministry of National Development) | 2017 |
The economic footprint of the ICT sector (Economic Footprint) | ICT sector, weight in the national economy, footprint research | HUNGARIAN ASSOCIATION OF INFORMATION TECHNOLOGY COMPANIES | 2015 |
Business development opportunities 2014-2020 | SME sector, business development strategy, | Ministry for Innovation and Technology (former Ministry of National Development) | 2015 |
Developing a Single Digital Market in the European Union from the viewpoint of Hungarian ICT companies | ICT sector, Hungarian ICT sector, Single Digital Market Strategy | T-Systems | 2015 |
The economic footprint of the Hungarian brewing industry | economic impacts, societal engagement, SME sector | Federation of Hungarian Breweries | 2015 |
Smart Múzeumliget The role of ICT in the world of museums | ICT, smart project, digital cities, virtual space, collection digitalisation | T-Systems | 2014 |
The economic footprint of HEINEKEN Hungária Breweries Private Company Limited by shares (Economic Footprint) | weight in the national economy, footprint research, green developments, sustainability, CSR strategies | Heineken | 2014 |
The Economic Footprint of the Hungarian Telekom Group | ICT sector, footprint research | Hungarian Telekom | 2014 |
The role of Hungarian Telekom in the development of digital competences | ICT sector, digital competences, competence development | Hungarian Telekom | 2014 |
Hungarian Telekom for the development of digital infrastructure | ICT sector, digital developments, digital investment, infrastructure development, network development | Hungarian Telekom | 2014 |
The Economic Footprint of TESCO-GLOBAL Stores Privately Held Company Limited (Economic Footprint) | economic footprint, food industry, commercial sector, CSR strategy | TESCO-GLOBAL Stores Privately Held Company Limited | 2014 |
Potential scenarios to transform the merchandising of spirits and their implications on various stakeholders | scenario analysis, stakeholder analysis for Hungary, retail, impact assessment | Zwack Unicum Nyrt. | 2014 |
Participation as experts in the preparation for the digital city development of the 11th District of Budapest | smart city, digital infrastructure, capital city, ICT readiness among enterprises, development projects | KÖR 2004 Kft. | 2014 |
The Economic Footprint of the KÉSZ Group | construction industry, international benchmarking, footprint research | KÉSZ | 2014 |